Blockchain, COVID-19

Blockchain-Powered Reward Points Used To Boost Tourism

Hainan’s Chinese island province wants to use a blockchain technology-powered “points” program to promote tourism to the region. The plan will operate alongside a current project to see Hainan create its first blockchain free trade zone.

As reported by the Economic Information Daily, authorities in Hainan said that they are anticipating to boost tourism in the wake of the coronavirus pandemic and allow travelers to the popular destination to use a single, unified blockchain platform for a wide range of activities.

The province invested “blockchain points” for tourists, allowing visitors to pay for public transportation, hotel accommodation, restaurants, cafes, bars, shopping, and tourist attractions.

The officials added that creating a blockchain-powered infrastructure would help “all sectors of the tourism industry” cross-promote their products and services.

The province was last year selected to operate a USD 142m-backed blockchain sandbox-like project that will nurture blockchain companies working in the financial sector.

Earlier this month, the Bank of China, a large, state-owned commercial bank, said that its blockchain-powered, cross-border trade financing platform in the port had already handled some 60 foreign exchange trade deals for seven companies based in the zone.

Meanwhile, IT Time has stated that health authorities have green-lighted the use of a blockchain solution that allows travelers between Guangdong and Macao to share health information in real-time – providing a tourism boost for both areas.

Following coronavirus-fighting measures, citizens and residents in China have been issued health codes to present to authorities in other areas if they wish to travel. Only individuals with green principles are allowed to visit other parts of the country. However, it can cause massive backlogs for tourist operators.

Nevertheless, the new solution allows travelers to share their health code information in less than two minutes. It was created by Tencent’s neobank subsidiary WeBank.

Across the sea in Japan, a tourism hotspot is also turning to blockchain to help it drive up the number of travelers – and alcohol enthusiasts – visiting the city.

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