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Google set to Win EU for Fresh Fitbit Deal

Google is set to win EU antitrust approval for its $2.1B acquisition of the fitness tracker maker Fitbit with their latest concessions to address EU antitrust concerns, people are commenting since last Tuesday.

The people are saying that Google has now offered to restrict the use of the Fitbit data, and then reinforcing an earlier offer to the European Commission.

It has also been offered to make it stress-free for rival makers of wearable devices to connect to Google’s Android platform by providing them access to the Android application programming interface (API), they noted.

The Commission has declined to comment.

The EU competition enforcer will now look for feedback from rivals and customers before deciding whether to accept the concessions, demand more, or either clear or chunk the aspect.

The previous month has banned Google’s pledge not to use the fitness tracker’s data for advertising purposes to address the competition concerns, stating that it was insufficient.

The Commission have recently asked the Google rivals and customers about the interoperability issues, the technical steps that Google can take to foreclose competition is to increase the Fitbit’s sales, and what could prompt it to be implemented.

It has also asked about the issues related to digital healthcare and the kind of data Google needs, and where the US Company can acquire it.

The healthcare providers, privacy advocates, and wearable rivals have criticized the agreement.

Overall, Fitbit has only a 3% share of the global wearable market as of the first months of 2020, slowly moving behind Apple’s 29.3% share, as well as Huawei, Samsung, and Xiaomi, according to a data from a market research firm.

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