The credit card giant Visa has sent yet another clear message to the crypto world – as it courts more crypto sector custom and edges yet further toward adoption.
In a press release, the firm stated that it has closed a deal with the Kansas-based neobank First Boulevard, which targets principally Black community customers. As part of the deal, First Boulevard will become the first partner to pilot Visa’s crypto APIs offerings, which include “digital assets” held by the American crypto custody firm Anchorage.
Anchorage last year received permission for a national trust charter from the American banking regulator, the Office of the Comptroller of the Currency.
They proceeded to cite that the launch would take place “later this year.”
The progress comes just days after Visa sent another sign to the crypto community, showing that it was very much open for business for cryptoasset and stablecoin-related companies. Its CEO Alfred Kelly spoke of his firm’s intention to work with exchanges and wallet providers at the end of last month, and called Bitcoin (BTC) and altcoins “digital gold.”
In the press release today, Jack Forestell, the Visa product chief, talked of Visa becoming “an easy bridge to cryptoassets and blockchain networks” for neobanks and financial services providers looking to make the move into crypto.
The company claimed the move was part of a greater “digital currency strategy,” while Anchorage claimed that the deal was “a significant step forward both for the proliferation of crypto as an asset class and for accessibility and inclusion in payments and financial services.”
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