Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with commercials airing on U.S.’s leading TV channels. The company’s CEO, Barry Silbert, announced the campaign a week ago, while Micheal Sonnenshein, Grayscale’s managing director, shared the ad on Twitter today.
TV ads bringing crypto to the masses
One of the most reputable cryptocurrency asset management companies in the industry, Grayscale Investments, has started an ambitious advertisement campaign on national television channels in the U.S.
It was proclaimed last week by the company’s CEO Barry Silbert. The ad campaign symbolizes the company’s determination to legitimize the crypto industry and draw more consumers to its platform.
The ad aired its first few minutes of broadcast earlier today, on Aug. 10. The 30-second clip shows a momentary history of money, from primeval goods trading to contemporary fiscal policy, and showcases cryptocurrencies as the answer to money printing.
Micheal Sonnenshein, Grayscale’s managing director, shared the video on his Twitter account.
Grayscale’s ‘Go Digital’ ad divides crypto Twitter
While cryptocurrency advertisements in conventional media aren’t fresh, Grayscale’s upcoming TV existence is seen by many as a critical phase for the industry. A considerable part of the crypto community considers the ad will eventually be confident for the entire crypto space as it legitimizes the industry.
Though, many are saying that the company’s ads are a waste of both money and screen time. They disagree that its relatively vague proposal to “go digital” won’t do much to eliminate the taboo that connects with Bitcoin. Bitcoin is merely mentioned on the screen along with BCH, ETH, ETC, ZEN, LTC, XLM, XRP, and ZEC trusts.