Shanghai’s bustling central Jing’an District will make use of a WeChat platform to circulate blockchain-powered “cultural tourism” vouchers that can be redeemed for book shopping, streaming services, cinema tickets, and other numerous other products or services.
As announced by China Email, the vouchers will be distributed on a WeChat widget platform managed by the district’s Cultural Tourism Bureau.
The community is home to around 1.5 million residents, and the Tourism Bureau said that blockchain technology would enable it to issue vouchers more efficiently and do away with paper-based coupons.
The technology will also allow the bureau to examine data on what people are spending their vouchers on and how many people are redeeming them.
The bureau said it would issue new vouchers every day, with redeemable values ranging from just under US$1 to US$9.
The plan will target employees, students, and other residents, said the organization – and the bureau said that theaters in the district would also accept the vouchers performances, as will the organizers of online education and training courses.
The company said that its vouchers could also be used on the Ximalaya platform, a famous audiobook vendor, and a repository for podcasts and internet radio stations.
Numerous notable cinemas in the district will accept the tokens.
A cultural tourism chief stated that the move was in part a response to the fact that people in the city had turned to internet-based entertainment and education during the ongoing coronavirus pandemic – and added that the district was hopeful that the move would spark a new wave of ebook purchases and online learning.
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