Cool Clouds join Walmart in the ticket of commercial vendors that use sophisticated blockchain verification methods.
Crypto and vaping, a more Gen Z duo name. Now Puff Bar, a vaping brand that sells fruit-flavored nicotine huffers, stated that it would use crypto to stop people from selling knock-offs of its devices.
The brand posted on Reddit this week has been stated that it will be “using Vechain Technologies $VET & Cypheme to fight counterfeits.”
A Dark Regulatory Cloud Puff Bar is backed by Cool Clouds Distribution, a Los Angeles company founded in 2019.
The Wall Street Journal says that Cool Clouds have stopped selling its product in the US after the FDA banned flavored e-cigarettes because several kids thought the Clouds were “cool.”
“Our products are not healthy, everything we sell is for adult consumers who are going to vape knowing the risks,” stated PuffBar on its Reddit account.
Talking about the ban, PuffBar stated that “We are not perfect, we grew fast, we made mistakes, we pulled back to correct our mistakes.” It added that it “stopped selling before any warning letters.”
While PuffBar’s products are off the markets, counterfeiters have also taken their place. The brand’s Reddit account tries to dissuade people from clicking on links that sell fake products, but it is not enough to control the chaos.
“We pulled our product off the market in July 2020 and now fakes account for about 95% of the product you see out there,” it stated. “It’s been horrible.”
How Can Blockchain’s Crypto Ledger Help?
Blockchain is here to save the day! Puffbar will use Vechain so that customers can verify the authenticity of its vapes once it goes back to the shelves.
The main idea is that blockchains are immutable, and everything logged onto them can’t be altered or changed without 51% of the network’s computers revolting.
The authentication technology uses a tag from a French anti-counterfeiting company named Cypheme. It is made from a “proprietary ink and printer” and the user’s phone camera for verification.
“When you go to our site to verify, you click a button and it will automatically open the camera on your phone. You take a picture & submit, press enter, within 5 seconds the technology can pick up the micro imperfections on the sticker that can’t be seen by the naked eye to verify whether this product is authentic or not,” it remarked.
Puffbar stated that it would start rolling it out in the next few weeks, starting with the US. “Anybody that knows this industry knows fakes have been rampant. Prepare to start seeing a lot more VET in the vaping industry.”
“It saves us money because essentially we don’t lose out on that missed revenue due to someone willing to buy counterfeits instead. It also helps prove more definitively that they are selling fakes for lawsuits and legal matters,” it said.
The commercial use of blockchain to help authenticate something is not new. Food companies like Walmart use blockchain to track the production of their food from “farm to fork” using IBM’s food trust technology, for example.
PuffBar also announced that it would accept Ethereum and Bitcoin Cash as payment methods.
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