August 26, 2020
Genesis Block: Bitcoin will never ditch you
Last August 24, a vast majority of the Apple Daily’s front page was covered in an ad about Bitcoin from Genesis Block; it is an over-the-counter crypto trading desk and event space. Genesis Block should not be jumbled with Genesis, the digital asset lender, and a broker.
The ad says the tagline, “Bitcoin will not ditch you.” Still, aside from that, there was a text on the advertisement written in both Chinese characters and English letters, respectively, that probed into Bitcoin’s basics and philosophy:
There supposedly have been individuals who are attempting to emigrant their capital and wealth out of Hong Kong due to political qualms, even though there no indications of it in the advertisement.
Max Keiser and other members in the space discuss that this capital flight is likely materializing in Bitcoin purchases, as once one possesses Bitcoin, it is technically not guaranteed to any country or fiat system.
Bitcoin; Not only advertised by Crypto Company
Genesis Block is far from the only crypto company that advertises Bitcoin and related technologies in these exasperating times.
Grayscale Investments, a digital asset manager, aired the ad below on CNBC, MSNBC, FOX, and FOX Business early this month. However, the ad never once used the term “Bitcoin” or “Ethereum,” but it was purportedly successful. Barry Silbert, the Digital Currency chief executive, commented later that week the ad aired that “Grayscale had our largest fundraising week ever … $217 million invested into the Grayscale funds.”
The company first made its venture into national TV advertisements with its “Drop Gold” campaign, which generated quite the stir on Wall Street, where Bitcoin is not yet seen as superior to the treasurable metal.
Mike Novogratz’s Galaxy Digital acquired a full-page advertisement in the Financial Times right after Grayscale’s commercial went live. The ad told its readers to “invest in Bitcoin,” calling the asset a “hedge independent of the hegemony.”