Crypto Tech

Fintech started developing AI to counter face cyber-theft

Chances are, in our present time– there’s already an Artificial Intelligence or Digital Innovations trying to make our lives better. But these things are developing at an increasing rate that they almost get a touch base to different markets or almost dig deeper way better than our imagination.

With ways of verifying our transactions, facial recognition has become one way to unlock, pay, or get access to today’s living. Yet as we enjoy these technologies, we are prone to threats that would either breach our privacy – that is our identification from the name. house number, contact details up until our DNA.

Then we hear the word, ‘deepfakes’ a scary fraud scheme that copy existing imagery to replicating someone’s features – their face and voice among the top mimic. All using an AI. In laymen’s terms, deepfakes can impersonate a real person. A 2019 study from the website DeepTrend saw 14,000 deepfakes or 850 people, most content creators. Apparently, their face-copycats are used to generate money from susceptible viewers. One incident to point out is the Clearview AI scandal where massive data was sold to private organizations without the user’s consent.

With facial recognition being put to cyberthreat by deepfakes, what else to do with it?

Answering this question and providing a solution to this, a synthetic media company Althea AI pioneered a blockchain-based ecosystem which preserve your privacy. It is a digital mask that targets counter facial recognition algorithms making citizens of the web avoid face-theft and pre-recorded videos that were commonly used for scams.

Althea AI allows content creators to create avatars they can use for marketing purposes. Once your avatar is finished, you can sell to other publishers to say at specific number of words or a talk and then you will approve it.

Bizarre it may seem but the idea is to leverage with deepfakes.

How do we do this?

First, users upload a video. Then they identify which and what part of their face gets to superimpose with the AI technology. The system maps out the original chart layers to those it is trying to create. Once all have been spinned artificially, it will send back to the user for approval.

Alex Masmeej, a Cryptopreneur who is one of the firsts to use the avatar, the security is your approval. This is something that deep fake lacks. Your approval of a certain partnership for a content is built in verified public blockchain technology.

To ensure authenticity, Althea AI also partnered with Oasis Lab to make sure that all the avatars are approved using their blockchain verification technology, somewhat similar to Twitter’s “blue check mark”

The company’s CEO Alex Khan is excited that in the near future it will roll out masking of entire face in live and real-time Zoom calls, but is impeded by further development with cloud computing.

He also believed that while deepfakes, voice spoofing were a things that takes our sanity away, the rise of AI emerging technology with big companies are ready to partner, is a hope to consider already.

Leave a Comment

Leave a Reply