Line, a Japan-based chat app operator has boosted the campaign in its crypto business again by linking its Line Point Club rewards program with its link (LN) cryptoasset. This move will allow earners to exchange their points for link tokens.
The new project, which was launched this week, will use the firm’s Line Pay e-pay system – with customers compensated in December for their November purchases.
The operator announced, in a press release, that Line Pay customers who make purchases from partner companies Uber Eats, AirTrip, Kappa Sushi, eyewear brand JINS, Trip.com, and the budget airline Peach Aviation will receive an immediate discount of 1% off their purchases, with 9% of the total amount spent returned as LINK Rewards which “can be converted into Line’s cryptoasset, link.
Link is registered on Line’s crypto exchange, Bitmax, accessible in Japan via the Line chat app interface. The operator claims that some 81m Japanese users access the chat app regularly.
Japanese law requires all cryptoassets to be approved for listing by the chief financial regulatory body, the Financial Services Agency.
And after a lengthy application process, Line finally gained approval earlier this year – claiming instant success in the days after it listed the token on its platform.
Still, the firm has indicated that it is keen to step up its crypto business operations, with further Line Pay tie-ins likely to follow in the months ahead.
The company continued that,
“Going forward, LINE Pay will continue to lead the mobile payment field in a cashless and wallet-less society by eliminating obstacles such as time, effort and fees associated with the circulation of money, bringing people closer to money and services.”