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The Bratz enters Crypto Game

MGA Entertainment’s Bratz franchise, straddling toy dolls, movies, TV shows, and games, heads towards the blockchain because of a new partnership with Animoca Brands.

Animoca brands will use the franchise, which was popular in the early ‘00s, to create a blockchain-based named Bratz Lookz to be released in January and many other Bratz mini-games on the GAMEE platform.

Additionally, Animoca has announced a series of Bratz digital collectibles released as non-fungible tokens (NFTs) on the WAX blockchain. The Bratz “NFT dolls,” as Animoca calls them, take the form of collectible cards featuring the images of various franchise characters.

The dolls come in five rarity levels, the highest one – Shimmerin – redeemable for a physical Bratz collectible doll. NFT buyers will acquire 200 Bratz Coins to use in the Bratz Lookz game. The sale will start on December 22, with packs ranging from $4.99 to $24.99.

Animoca Brands will launch ERC-20 ETH-based Bratz Fan Token in 2021, promising benefits for Bratz looks and “added benefits connected to the larger Animoca Brands blockchain ecosystem.” The Bratz FanToken is different from the non-crypto, in-game Bratz Coins aforementioned.

This is a nostalgia play targeted at older fans, parallel to how Animoca brought the Care Bears and The Smurfs licenses to The Sandbox crypto game. Atari has also launched its crypto token and will work with Animoca to bring the classic game franchises to blockchains.

However, this is not the first girl-targeted franchise that Animoca aims to bring to a blockchain. This year, the firm announced that it would create a crypto-infused version of the famous Star Girl mobile game series, which focuses on modeling and fashion. The game is slated to be released on Dapper Labs’ Flow blockchain.

Animoca has a hold of a wide array of other crypto gaming projects, including licensed Formula 1 racing and management game f1 Delta Time together with the aforementioned The Sandbox and Atari game projects.

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