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Ledger appoints its New CEO

Ian Rogers, the former Chief Digital Officer of design house LVMH, will join Ledger as its first Chief Experience Officer.

With this appointment, Rogers will focus on consumer interaction and user proficiency and “accelerate” Ledger’s business to consumer development. Furthermore, Rogers will be included in “reinventing the user experience” of Ledger’s products.

Rogers worked with LMVH since 2015 and focused on e-commerce strategy at luxury brands and implemented new technologies, like big data and AI. Based in Paris, LVMH Moët Hennessy Louis Vuitton, known as LVMH, is a famous French multinational corporation and conglomerate specializing in luxury goods.

Before his role in LVMH, Ian Rogers held positions with brands like Sephora.24Sas as well as Apple Music, Beats Music, and Yahoo! Music. The executive remains in an advisory role for LVMH and is included on the board of Lyst.com. But now, while sharing his plans regarding his new role, Rogers stated:

“I remember when you couldn’t simply say ‘go to my website. You had to first explain the concept of the internet. I remember when you couldn’t simply send someone a link to your new song. I love those moments when technology moves from science fiction to mainstream. Digital assets are standing on the verge of this move.”

Additionally, Rogers noted the “inevitable transformation” of technology and referred to the cryptocurrency “revolution” connected to Ledger and the nascent digital assets industry.

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