PS5 is just an icing on the cake – Sony’s aiming for Blockchain-powered Entertainment

Japanese tech giant, Sony, has set to take another trial step into the world of blockchain technology – and could be set to focus on fans of Japanese pop with new blockchain-powered presents.

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According to Coin Post, Sony’s Sony Music Group division – the giant’s business group record label and music distribution business has struck a partnership deal with Gaudiy, a Japanese blockchain firm aiming to tokenize parts of the entertainment sector.

The two companies have reportedly already begun pilot experiments using blockchain technology-powered platforms that will target the fans of so-called idol groups – major Japanese pop (J-pop acts) on the Sony Music Group roster.

Sony Music Group also publishes music for a large number of immensely popular South Korean K-pop idol groups.

Gaudiy has recently sealed a contract with other Japanese entertainment companies, including manga giant Shueisha, the famous Weekly Shonen Jump series, and Aniplex, a Sony Music Entertainment-owned anime and music production company, as well as several domestic sports teams.

The announcement comes on the same day as Gaudiy announced it had received a USD 2.9m Series A funding injection. According to TechCrunch Japan, the funding round was underwritten by Strive, a Tokyo-based investor in the internet and mobile companies.

The firm said it was developing a series of fan-centric offerings that will promote mutually beneficial relationships between IP developers and rights-holders and fans.

During the start of this year, Sony announced developing a common database platform that uses blockchain technology as part of a new Mobility-as-a-Service (MaaS) offering.

Back in 2018, the business group claimed that it was working on a blockchain-powered rights management platform for digital content.